It may be obvious but it’s always good to remind it : if you support Black Lives Matter, don’t be a racist. Help those who suffer from it. If you hate fast-fashion, don’t buy a new dress at Zara. Of course, if you can’t buy ethical fashion because it’s too expensive, continue to buy fast-fashion and don’t feel guilty about it. You get it, practice the activism you support. You have to believe in what you’re fighting for.